Rebekka Andersen, from the University of California, Davis, and Davis Carlos Evia, from Virginia Tech, started a multi-disciplinary research project to understand how content roles are involved in industry.
It is a complicated love story between industry and academia in technical communication. But there's also a disconnect between industry and academia. They are not speaking the same language. And a relationship between two complicated entities will always be...complicated.
Where are all the qualified college graduates? Al;so, perception that college graduates are not interested in the professions. TC in academia is "service' course, like a required course, undergraduate majors & minors, certificates, extension programs and advanced degrees.
Many programs still do not offer instruction in structured authoring, content modeling, and other topics relevant in today's content world.
Many students are unaware of the tech content discipline. Many also don't see "content" curriculum in their programs. Most students are not prepared to work in the content discipline. When students see content, they expect TikTok and Instagram, not DITA and structuring.
Our kind of content goes by many names, including intelligent content, omnichannel content, technical content, and it is structurally rich, semantically aware, reusable, reconfigurable, adaptable, abnd rhetorically effective.
Computer science is the future of academia, bit to the detriment of other disciplines.
"Industry" is where he jobs are. What we call "content organizations." Managers report a disinterest in or lack of qualifications for working in highly technical environments. Entry-level content-focused position are becoming more hybrid, requiring background in both writing and programming.
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