Delivering Targeted and Relevant Online Information

 Jonatan Lundin, of Excosoft, focused on content delivery and making sure content delivered is relevant. 

Relevant content delivery is being able to deliver the right content for the right role at the right time.

Products will require a "digital product passport" in the EU in the coming years to help deliver correct content for products in the future. 

Today's user has access to so much content, but most is not relevant. Delivering relevant content means hiding content that is not relevant to them. When users don't get content filtered, they have to find relevant content themselves, which means having to judge whether what they find is relevant and useful. 

Four user challenges when searching and reading:

1. Select a relevant information source.
2. Express the information eed to the selected source.
3. Assess the relevance of retrieved information.
4. Comprehend the retrieved information.

 So how to achieve relevant content delivery? An example is serial number-specific documentation. 

Content needs to be written and structured to support filtering. But it needs to be easy to understand. Structured authoring is the key. Content needs metadata. Content needs to be delivered in a portal that supports filtering.