Bravya Aggarwal, CEO & Founder of zipBoard, a content review and approval platform, started by saying that teams that collaborate effectively are 5 times more likely to achieve high performance. Often, content teams need to collaborate with people not on their direct team. Distance makes things even harder.
Collaboration matters because user demand rapid, personalized, and engaging content. Collaboration can help meet that demand. Diverse--and expert--stakeholder expertise ensures insightful content.
Challenges in content development include communication silos and disconnected workflows, slow and disorganized review cycles, and repetitive efforts. In addition, there is difficulty in managing feedback across multiple versions, confusion between internal and external feedback, and inefficient transition from feedback to actionable tasks.
Good collaboration accelerates content production and refinement, encourages diverse perspectives, and aligns teams.
Principles of effective collaboration include clear and centralized communication, asynchronous capabilities, and actionable feedback with clear accountability. Accountability happens in two phases, one by the end of the review, second when receiving feedback, as in who will make the fixes or changes.
Important to make room for different working styles.
AI has potential in automating routine tasks. It frees collaborators for strategic, creative input. But AI won't replace the role of people
Tips to enhance collaboration include scheduling regular check-ins, implement clear feedback guidelines, and use visual aids and templates to standardize feedback. Establish a dedicated review cycle with clear timelines and responsibilities, and document and share best practices and lessons learned, and do the latter across teams.
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