Frank Miller, of Ryffine, started by talking about DITA adoption over the years. Tried many things to get people to adopt structure and good content strategy. But there is resistance to change. Projects take too long and stall before showing value. Silos prevent cohesive adoption. Orgs struggle to justify costs, especially when benefits are years away.
Today is a perfect time, with the knowledge and experience we have, and all the tools we have. This includes the AI revolution, the evolution of content delivery platforms, and market demand, when customers now require intelligent, contextual content delivery. Structured content is fast becoming a business imperative.
So why now? We have years of implementation wisdom. Modern CDPs enable adoption. AI drives structured content demand. And there are now proven pathways to success.
In the traditional approach, there was heavy structure, in the front end doing all the IA work, resource drain, high upfront costs in time and training, timeline risk, a long time to demonstrable ROI, significant resistance across teams, and benefits only after implementation.
New approach starts with delivery, in modern CDPs, and show immediate value, have a gradual evolution, replacing a "big bang" with progressive structure, with early wins and flexible timing, all of which lowers risk. Give leaders a shiny object that is not only shiny, but valuable. That buys time, support, and budget.
Content value can only be truly measured at delivery. We need feedback fast.
Modern platforms support multiple formats seamlessly and connect with existing tools and workflows. We can use CDPs as aggregation points for our content.
Now, instead of having all content in a single repository, the dream, teams want their own repos, so having all the content in one CDP is a good compromise.
You have to do the metadata/taxonomy to get the output right.
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